How do I optimize my website for voice search?
How do I optimize my website for voice search? In a world where people shout questions at their phones, voice search isn’t just something your parents do during a movie to check if Reese Witherspoon has kids, its real, its here and its happening all the time—it’s changing how users interact with websites. Whether it’s […]
3 Reasons to Focus on Mobile Marketing
Updated: 11/11/24 Did you know that mobile Internet usage has surpassed desktop usage? As of November 2024, 61% of Internet users used their mobile devices to connect. That compares to 36% who use their desktop, according to Statcounter. The reason why this should matter to you is that it should help you determine where to […]
How to Use Interactive Content on Your Website
How to Use Interactive Content on Your Website Everyone wants to succeed in digital marketing––no brands want to get left behind! Trust us, we understand. You want to beat your competition, attract more leads, and sell more products or services. While content is absolutely a top priority for your website, it’s important to not overlook what […]
5 Reasons Why Content Needs High-Quality Photos
The Importance of Visual Content – 5 Reasons Why Content Needs High-Quality Photos The world is constantly changing––and the digital marketing realm is no different. If a business hopes to be successful, it needs to be flexible. Words are a great way to communicate with your audience, they’re often not enough to keep readers attention. Written word matters, […]
Small Business Blogging: Tips to Engage Your Audience
Are you ready to boost your marketing strategy, rank in the search engines, and boost your content’s social shares for more visibility? Sharing interesting and compelling blog posts is a proven way to increase your brand awareness and attract your brand’s prospects. But that’s not all! In this blog, we’re going to cover a handful […]
Core Web Vitals (Google) in 2025
Optimizing to boost user experience is key to the long-term success of any site on the web. If you’re already familiar with Google Analytics, you know that measuring your website’s performance using metrics is a great way to learn where your site needs improvement. Core Web Vitals is a subset of Web Vitals that apply […]
Pay Attention to These Digital Marketing Trends in 2021
2020 was a rude awakening for those of us in the digital marketing sphere. For one, a global pandemic shook the world to its core (and now every cough means immediate exile). On the other hand, mass protests and social unrest have caused brands to pause and take a step back to reevaluate everything from […]
Mobile Optimization is Essential Now, More Than Ever
It’s 2022, get with the program. With the huge spike in internet purchases, never before seen, it’s critical to your success that your website is now mobile optimized. This article was updated on February 24th, 2022. Originally authored in 2018. This is a question I don’t get enough, “why mobile matters.” Frequently, I’ll come across […]