How to Use Interactive Content on Your Website
Everyone wants to succeed in digital marketing––no brands want to get left behind! Trust us, we understand. You want to beat your competition, attract more leads, and sell more products or services. While content is absolutely a top priority for your website, it’s important to not overlook what type of content works best for your brand.
In this blog, we’re going to discuss interactive content, and how incorporating it on your website can help you meet your marketing goals.
What Is Interactive Content?
Interactive content refers to content marketing that involves using imagery, polls, or other types of content to engage with your audience based on their participation. Think of it kind of like a conversation––but one where you’re not actively engaging. Let’s explore a few examples.
BuzzFeed is a great example of a brand that is consistently using interactive content to engage with its followers. BuzzFeed quizzes are often quirky, controversial, funny, and sometimes downright strange. But regardless of their bizarre content, BuzzFeed has exceptional feedback from their seemingly pointless quizzes. People love interacting with this kind of content.
To begin with, infographics––with or without interactive elements––are great for engagement. They’re data-rich, visually appealing, and provide information in an easily digestible way that hooks readers.
3. Polls & Surveys
Polls and surveys are a quick and interactive way to ask your website visitors a single question. After the poll is finished, you can display the results to your audience, or display them in real-time.
E-books are the new norm in education and learning environments. Add a few interactive elements, and you have a product that could sell itself.
Do You Have a Compelling Reason to Use Interactive Content?
Before you spend your time and resources on interactive website content, ask yourself a few questions:
- Do you have the time or money to create the desired interactive content?
- Will this content boost conversions or change audience engagement?
- Is the content consistent with your brand image?
- Can you deliver the same level of satisfaction with static content?
If you answered ‘yes’ to any of the above questions, you probably want to get started creating!
Get Started With These Steps
Are you ready to create some interactive content for your website? We’re right here with you! These steps are a great start to help you figure out what kind of content you want to create, and how you’ll go about creating it.
1. Brainstorm, Brainstorm, Brainstorm!
Of course, the first step to every creative process is the brainstorming stage. Take time to come up with ideas––good or not––that you believe can help aid you in the brainstorming process. Don’t try to restrict your ideas! Sometimes the best ideas can come from mindless brainstorming.
2. Create Content
Once you come up with multiple ideas for your content and have chosen the winner, it’s time to create your interactive content. Try to focus on making it as entertaining for your audience as possible––it should be fun and engaging. Your goal here is to create content that helps to connect your brand with your audience, but also allows you to collect respective data as well.
3. Market Your Content Well
You want to promote your content as much as possible so that it can land in front of its intended audience. Encourage your social media followers to share it on social media, attach a link to your email campaigns, and optimize a blog post for SEO so you can link it within your blog.
You don’t have to have an extremely compelling reason to use interactive content on your website. However, don’t create interactive content just because. The content you create needs to serve a useful purpose for your audience, or it could have the opposite effect on your customers.