How do I optimize my website for voice search?
How do I optimize my website for voice search? In a world where people shout questions at their phones, voice search isn’t just something your parents do during a movie to check if Reese Witherspoon has kids, its real, its here and its happening all the time—it’s changing how users interact with websites. Whether it’s […]
Small Business Blogging: Tips to Engage Your Audience
Are you ready to boost your marketing strategy, rank in the search engines, and boost your content’s social shares for more visibility? Sharing interesting and compelling blog posts is a proven way to increase your brand awareness and attract your brand’s prospects. But that’s not all! In this blog, we’re going to cover a handful […]
Instagram Reels: How to Get in Front of Your Audience
Much of today’s social media strategy revolves around creating short, easily-digestible video content. Think 15-second videos in either one-shot or multiple seamless shots and transitions seen on popular apps like Snapchat and TikTok. If you’ve been on Instagram lately, then you’ve probably noticed the tiny new clapperboard icon at the very bottom of your screen. […]
Core Web Vitals (Google) in 2025
Optimizing to boost user experience is key to the long-term success of any site on the web. If you’re already familiar with Google Analytics, you know that measuring your website’s performance using metrics is a great way to learn where your site needs improvement. Core Web Vitals is a subset of Web Vitals that apply […]
Pay Attention to These Digital Marketing Trends in 2021
2020 was a rude awakening for those of us in the digital marketing sphere. For one, a global pandemic shook the world to its core (and now every cough means immediate exile). On the other hand, mass protests and social unrest have caused brands to pause and take a step back to reevaluate everything from […]
How to Create Meaningful Video Content for Social Media
It’s easy to see why video content marketing is increasing in popularity these days. For one thing, video content is in an easy-to-digest format that requires little to no textual information––making it easy on the eyes and brain. This is why it’s not surprising that one statistic shows the world reportedly watches one billion hours […]
Build Your Audience with These Instagram Story Tips
If you’re not using Instagram’s story feature to promote your business, you may be missing out on huge opportunities. Not only are Instagram Stories fun and entertaining, but they’re also one of the best ways to grow your audience, build brand awareness, and turn viewers into customers. Though 2020 is almost over, rest assured, the […]