How do I optimize my website for voice search?
How do I optimize my website for voice search? In a world where people shout questions at their phones, voice search isn’t just something your parents do during a movie to check if Reese Witherspoon has kids, its real, its here and its happening all the time—it’s changing how users interact with websites. Whether it’s […]
5 Reasons Why Content Needs High-Quality Photos
The Importance of Visual Content – 5 Reasons Why Content Needs High-Quality Photos The world is constantly changing––and the digital marketing realm is no different. If a business hopes to be successful, it needs to be flexible. Words are a great way to communicate with your audience, they’re often not enough to keep readers attention. Written word matters, […]
Why You Should Respond to Every Google Review
When you search for a place to visit on Google Maps, what’s the first thing you generally do? Well first, you probably check out the business’s hours of operation. But next? We’re willing to bet you click the five little yellow stars underneath the business’s name––revealing a drop-down of countless anonymous and identifiable reviewers. And […]
How to Marry Your SEO & Social Media
As a marketing company, we’ve seen it too many times; companies not linking their SEO strategies and social media marketing. But wait, does social media affect SEO? Well, we want you to know upfront that your social media efforts and SEO are soulmates. Yes, you heard that right. They belong together, interconnected. Together, you can […]
These 5 SEO Tips Won’t Boost Your Ranking
If you’re familiar with digital marketing, then you know SEO is an important tool to boost your business’s searchability and visibility online. By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach top rankings in the search engine; therefore, boosting your content to a wider audience. Which seems […]
How to Use Your SEO Strategy for Google Maps
Search engine giant, Google, has been a steady leader in the digital marketing realm for small and large businesses alike––the same goes for its web mapping service, Google Maps. If you think that Google Maps doesn’t apply to your marketing strategy, think again. According to the numbers, 80% of searches with “local intent” lead to […]
Core Web Vitals (Google) in 2025
Optimizing to boost user experience is key to the long-term success of any site on the web. If you’re already familiar with Google Analytics, you know that measuring your website’s performance using metrics is a great way to learn where your site needs improvement. Core Web Vitals is a subset of Web Vitals that apply […]
Pay Attention to These Digital Marketing Trends in 2021
2020 was a rude awakening for those of us in the digital marketing sphere. For one, a global pandemic shook the world to its core (and now every cough means immediate exile). On the other hand, mass protests and social unrest have caused brands to pause and take a step back to reevaluate everything from […]