4 Tactics to Improve User Experience on Your Website

Whether you’re aware or not, your website is your marketing centerpiece––the face of all of your marketing efforts. Today, more and more, we’re seeing emphasis placed on user experience and the powerful asset it can be for business owners. It’s no secret that if you want your business to succeed, you need to provide your clients with exceptional customer service. 

What many businesses fail to realize is that user experience isn’t just reliant on customer service in person or on the phone. Since many of your clients will encounter your business online first, it’s crucial that you provide them with an easy-to-navigate website and valuable information. 

In this blog, we’re going to talk about the ways you can improve your UX for your website. 

What is User Experience?

When was the last time you went on a non-responsive website and got frustrated because you couldn’t do what you needed to do? It’s infuriating, to say the least. Now, flip the situation and put your customers in your place––pretty bad, right? To prevent instances like this, businesses need to create products that provide meaningful and relevant experiences to their users. 

User experience (UX) refers to the quality of the user’s interaction with and perceptions of a system such as a website, web application, or desktop software. The goal of user experience is to increase user experience by improving visibility, accessibility, and efficiency for users.  

Let’s Talk About Good UX

There are several factors that contribute to a good user experience whether it be on mobile or desktop applications. Here are a few descriptions of good UX:

1. Easy to Use

Probably one of the most obvious signs of good UX is an easy-to-use website complete with a navigation bar, a drop-down menu, a link to the homepage on every page, and a search bar. 

2. Interface Should Align

So many websites these days are overloaded with information. But having a plethora of information isn’t all it takes to have good user experience. All of the information on your website should be well thought out and all of your interfaces should be consistent with your brand.

3. Contains Relevant Content

Just like it’s important to refrain from overloading your website with information, it’s also important to balance out your website with relevant content. Your content must be tailored depending on the services or products you distribute. 

In addition, you should offer insights for how your products and services can help solve distinct problems for your target audience. This is why having a blog is a great way to boost user experience for your site.

4. It’s Credible

In order for your site to gain traction, you need to make sure it’s trustworthy. If someone came across your product and found it not trustworthy, no amount of persuasion could change their minds. Likewise, if someone deems your product or service trustworthy, they’ll be more willing to accept a few snags here and there. 

If you want your site visitors to trust you, make sure your website is credible. For additional credibility, you can add an SSL certificate to your site, to give your visitors ease of mind when sharing their personal information on your website or app.  

Great, So How Can I Improve My UX?

Now that we’ve given you an idea of what a good online presence looks like, it’s time to discuss ways you can change your current online layout and increase customer satisfaction.   

Provide an Experience

Providing engaging content is important for a good user experience. These days, your customers are looking for more than just a purchase––they want an experience. You can achieve this by providing your website content in an engaging way. Your goal is to engage your customers and also build a connection with them. A connection with your customers is key to building a trusting customer relationship.  

Provide a Strategic Layout

Once you have an understanding of what you want to provide for your website visitors, think of how you plan to execute your strategy. Remember, you want your layout to help your website visitors understand the information you want to share.  

Provide Information Efficiently

People visit websites with the aim of collecting information. By providing your users with easy-to-navigate, structured web pages, you’re making the information-finding aspect easier for your users. 

You need to make sure that you provide information in a clear way that is also profitable so that you can get your intended message across.  

Provide Clutter-Free Add-ons

Website visitors are constantly exposed to clutter on websites––pop-ups, autoplay, and poor readability are all things that can contribute to a poor user experience. Try to steer clear of annoying features like walls of text, background music and videos that play automatically, and cluttered graphics.  

Provide Optimization

One of the most important tactics to improve your website’s UX is optimization. Whether you realize it or not, factors like website speed and mobile responsiveness have a huge impact on user experience.

Optimization isn’t hard to accomplish and can make a considerable difference for your website visitors.