With more than 2.8 billion active users, Facebook is the biggest social media network worldwide. Therefore, we think it’s very unsurprising that every successful business has Facebook in their digital marketing toolbox.
Businesses with business pages have the unique ability to drive brand awareness through good content and promoted messaging on Facebook’s network––making it easier to engage with your target audience.
While it’s perfectly fine to manage your Facebook Pages and ad accounts through your personal account, the process can be a lot more challenging when 3-4 accounts get added. In addition, using multiple logins on one Facebook account is an open opportunity for a security breach. Let’s talk about why it’s crucial for agencies and businesses to use Facebook Business Manager.
What is Facebook Business Manager?
As stated in the name, Facebook Business Manager is a tool that allows users to manage multiple Facebook Pages, business assets, and ad accounts. Facebook Business Manager also allows you to divide tasks up between your team––based on their role––seamlessly.
For digital marketing agencies, being able to link multiple clients to your Facebook Business Manager account is a convenient way to spread out tasks and protect your client’s personal information.
Let’s face it, there are a handful of platforms and apps that do not feel user-friendly at all. The good news is, Facebook Business Manager is extremely user-friendly and highly accessible for those who have no experience dealing with marketing campaigns or ad management. It helps keep personal and professional profiles separate––getting rid of the issue of mixing up accounts and pages.
With such a large number of employees on a digital marketing team, accountability is important. You need to determine who has access to which data and who has permission to modify or use specific features on the account.
In addition, you can change or assign permissions within Facebook Business Manager. This will make it easier to keep track of your team’s roles within the platform.
3. Split Testing
A split test (or A/B test) is a marketing strategy that tests the elements within two Facebook ads to find out which one delivers the best results for the marketing campaign. When done correctly, a good split test can increase ROI by 10x. Split testing results will vary for each business, but this feature is a great asset for Facebook Business Manager.
4. Access Valuable Data
Having access to Facebook Business Manager doesn’t just give you access to multiple Facebook accounts. It also gives you access to pixel data––a piece of code that you place on your website to track insights, build audiences, and report conversions.
5. Easy Bill Management
With Facebook Business Manager’s Dashboard setup, it’s easy to track and manage billing. You can manage billing details for different clients and vendors to determine spending thresholds for various marketing campaigns.
6. Enhanced Security & Accessibility
Facebook Business Manager allows users to securely provide access to vendors, clients, and partners through two-factor authentication. In addition to two-factor authentication, you can constantly monitor ad spending across all accounts, to ensure that nothing changes without prior authorization.
One other crucial security step is users can see who has access to Facebook Business Manager accounts through regular audits.
Facebook Business Manager, like other online platforms, does take some getting used to. Luckily, our marketing team is well-equipped to manage your ad campaigns. For more information, contact us!