Small Business Blogging: Tips to Engage Your Audience
Are you ready to boost your marketing strategy, rank in the search engines, and boost your content’s social shares for more visibility? Sharing interesting and compelling blog posts is a proven way to increase your brand awareness and attract your brand’s prospects. But that’s not all! In this blog, we’re going to cover a handful of small business blogging tips to help you write compelling posts that engage your audience.
Why Is Blogging Important for Small Businesses?
Before we dive into the fundamentals of good blogging, we must cover why small businesses should focus on blogging in the first place. Because blogging positions your brand as the thought-leader of your industry, builds trust with your audience, and engages your target audience, you must implement blogging into your digital marketing strategy. Consistently blogging is a great way to build a reputation for your brand as well as a connection with your audience.
Sharing blog posts that resonate with your audience is key to strengthening your relationship with your audience, as well as prospective clients.
1. Use the Right Tone for Your Audience
Think about the last time you read something compelling online. Maybe it was an article about your favorite topic or an informational guide for a product you wanted to learn more about. Whatever the case, you probably noticed the tone the writer used! Was it informal? Formal? Friendly?
The tone you use in your blog is important because it’s one of the most important ways to keep your audience engaged with your content. If you don’t connect with your audience, it’s highly unlikely that they’ll continue to read the content you share.
So, what tone is the right tone to use in your blogs? Before writing your content, ask yourself these questions:
- Am I writing to a colleague?
- Is my writing instructional or conversational?
- What is the age range of my target audience?
- Is my audience primarily male or female?
Once you pinpoint who you are writing to, you can better understand the tone you need to communicate.
2. Implement Fresh SEO Content
Major search engines like Google love fresh, relevant content. Blogging is one of the most straightforward methods to get your small business ranked on Google. When businesses create blog posts consistently, they constantly provide Google, Bing, Yahoo, and others with fresh content to index.
Use this opportunity to insert relevant keywords that consumers will use to search for the types of services or products that your business offers.
3. Include Good Visuals
According to a source, articles with an image once every 75-100 word get double the number of social shares than articles with fewer images. In addition to incorporating amazing, written content into your blog, using visuals to enrich your text is a great way to enhance your website experience.
Always choose images that complement your brand and make your website look colorful and appealing to your audience. Another visual component you can include in your blogs is video content. Using a variety of visual content can help you connect with different people and expand your reach and influence.
4. Take Advantage of CTAs
You’ve written a blog article, used suggested keywords, added relevant images and perfected your title. So, what’s missing? Though these are all important parts of your blog, it’s important that you also give your audience the ability to share your content. A call-to-action (CTA) is a link on your page that leads someone toward taking specific action on your website. This could be a hyperlink attached to prominent keywords in your blog, links in your blog leading to other pages of your website, or anything else you want your visitors to do.
By leaving a CTA in your blog, you’re telling your viewers what to do next––thus, increasing responsiveness or click-through rates. Remember, your goal with blog posts shouldn’t just be for others to read them! The more engagement you receive, the more you boost your inbound marketing efforts.
5. Hire a Marketing Agency to Write Blogs
When it comes to writing blogs, it probably looks a lot easier than it sounds. As a business owner, keyword research, target audience analytics, and brand voice can be a lot to juggle. Instead of taking on the task management for yet another project, consider outsourcing your marketing efforts to a digital marketing agency.
Maintaining a blogging rhythm is vital to attracting fresh visitors to your site and increasing your brand awareness. Use this small checklist to give your brand a refreshing guideline for creating website content.