Social Media Campaigns & Strategy

Aside from Social Media Management and engagement, we also perform social media strategy. Developing a social media strategy is an important part in identifying what social channels you should interact with, and how you should do it. With social media strategy, we design ad campaigns, develop your voice, find your niche, and drive your social channels to profitability.


That’s our motto. Our focus is on your small business. Good big brand creative isn’t always available to great companies. Let’s work together to make sure everyone knows the greatness of your small business.


Strategy that keeps working

A free piece of advice: Advertisements don’t belong in news feeds or individual tweets. We create a persona of your followers on your social channels and develop a strategy to improve their engagement and build your sales. With a dorsay social media strategy, it will keep working. When you have us make you a campaign you get goals to track, a competitive analysis, creative content, audience personas, and a content calendar. We design both on-going campaigns, or as a one-time service, we develop your social strategy for you to execute. See Goldner Walsh Social Media.

Social Campaigns

Social Campaigns from dorsay are specific advertising campaigns designed to sell your product or service. We design the ad creative and determine the best way to present the ad. Best of all we can integrate your ads into your overall strategy to improve results.

S.M.A.R.T Goals

SMART Goals are goals that we want to reach, using the SMART principle, all goals are specific, measurable, attainable, relevant, and time-based. We love using Lean principles and continually improving your strategy and campaign to yield the greatest result possible.

Competitive Analysis

You’re not the only fish in the sea. Believe it or not, social media strategy for advertising and business purposes is new. We believe anyone performing social media advertising is still an early adopter, and you can (with the right social media strategy) really do great things for your business. If you sell the same product 10 other retailers or service providers, and they don’t use social media, you have a competitive advantage. When you use dorsay, you have an even greater competitive advantage.

Audience Personas

Audience personas are how we design your target demographics. A persona will include a lifestyle, age, gender, occupation, and the channels they use to get, and give information. Knowing these personas and each archetype of your customers allows us to deliver the best ad or creative possible to your audience, at the right time, in the right place.

Content Calendars

Content Calendars are an easy way for you to understand how and when to perform specific tasks for your social media strategy. We tell you the best times to post, what content types to post, and you can execute (we’ll even show you how).

social media strategy

Social Campaigns & Strategy