Pay Per Click Advertising is a wondrous thing especially when done right. WIth PPC (pay per click) advertising we can reach a very narrow target both locally and nationally. Pay per click ads gives us the ability to reach your audience exactly where we know they spend their time, and when they'll be there. PPC includes Google Ads, Bing Ads, and even Facebook and Instagram campaigns. PPC is both passive and active. We can target customers for you, or we can be there when they search.
Google Ads & Bing Ads Made Easy
Our delivery of PPC generally comes with a reduced cost per click. On average we save you 67% per click. What’s this mean for you? It means we can spend less, and get better results. We do this through relevant targeting, placement, and PPC campaign types. If you’re a retailer, focus on clicks; if you’re a service, focus on conversions.
Google Ads (Adwords) & Bing Ads
We’re sure you’ve heard of Google Ads and Google AdWords Express. We are certified search, display, and video advertising experts, and a Google Partner. We know how Google works, and we know how to make sure you get what you have coming, leads, conversions, impressions, and clicks.
Have you ever typed something into a search bar and the results came up, and you saw ads specific to what you searched? That’s search advertising. The key to being on the top of the page/search results is the relevancy of your page to the search query (just like organic search). We understand this and make it work for you.
Video advertising is relatively simple, and you know what it is. We can run video ads on relevant websites, 6-second youtube bookends – targeting your audience. A video ad campaign can also be a remarketing campaign targeting those who saw your search and display ads – or we target the right audience. We also work with streaming services like Xfinity and Hulu.
Display advertising has two functions: impressions and actions. In most cases, display advertising isn’t for small business services, but when put to work correctly, you can have your picture/banner ads show on very relevant websites, youtube, and in general, your ads will show to the audience most likely to click.
Remarketing campaigns are display and video ads that we repeatedly show to previous clickers. Remarketing is where we capture a list of those that have seen your ads (search, display or video) and we feed it to them, so they don’t forget. With the right remarketing, you can see huge returns.