Digital Marketing Services
What the hell is digital marketing? It’s what we call internet marketing (haha). But it’s really what we do to promote your business online, and via digital techniques and technologies. Think, Google Ads, Geo-stalking customers to show off your wares… that sort of thing. We get you in front of your actual customers.
Very few people understand what this is; some have it on their website as a service 😉. Influencer marketing is simply using other people’s social reach to influence their audience to consider yours. We don’t just buy front-time on other social media accounts. We build collaborations between brands/businesses and people to create a movement that positively impacts your bottom line.
For your B2B businesses out there: LinkedIn can work to generate meaningful connections with influential decision-makers. With LinkedIn Advertising, we can skip the gatekeepers. We can target many industries – the key is in the ad-build. We have experience building ads for B2B that effectively showcase the problem you solve for your clients, leading to more leads.
Facebook is meta, and meta is Instagram, whatevs. We perform advertising to help you reach your goals; whether it’s more sales, clients, followers, or blog readers – we can help you get there. Facebook & Instagram ad budgets tend to be smaller than PPC because our hyper-targeting methods make meaningful connections with your audience.
Yes – this is a thing! We can create shopping accounts, advertisements, and catalogs based on the products in your WooCommerce, Square, or Shopify (and more) stores and integrate them into a shop built into your Facebook or Instagram. We can then stage ads for your products to help improve sales through multi-channel marketing and remarketing.
TikTok is fun. But advertising is a tricky business – the most effective ads look like regular content. We create campaigns that target your audience and benefit your sales, conversions, leads, or brand awareness. We offer advertising creation, analytics, and budget management.
Digital advertising encompasses all means of PPC advertising online. Think of Google Ads, Bing Ads (Microsoft Ads). And the elements within include search, video, display ads. With this we can target a myriad of different metrics to deliver great ads and landing page experiences to customers and clients in your market. This does include social media – read more here.
It’s actually called search engine optimization (SEO), but we ran out of space in the header. SEO is amazing. It allows you to rank in the search engines for things people look for on Google etc – with SEO we can drive your organic (real) placement on search higher and higher. Once at the top, expect a stable base of sales, or other metrics just from people searching for things.
With advertising is the challenge of keeping your service or product top of mind for those that engaged with you. Remarketing is for just that. Our remarketing campaigns are integrated between platforms. Someone that interacts with your website, can be targeted on Google, YouTube, Instagram, or Facebook. Remarketing is a powerful tool for you in front of your customers.
SMS is marketing via text messages. It’s similar in purpose to email marketing, except we automate and generate texts – SMS marketing is harder to get signups, but easier to sell repeat business too. Both retailers and services can use this – depending on how they provide services. Want to integrate an SMS marketing strategy and automation into your business? Let’s talk.
We create and build email lists to distribute regular marketing and sales material. Email marketing is an important part of any sales strategy that includes lead-life, or a product. Retail shops can use their email lists to keep customers in the know – while an accountant can use emails to distribute information about the upcoming tax changes, to bloggers using it to show off their latest blog.
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Got an idea, project, or want to modernize your marketing? Questions? Let’s talk about it and see how we can help. Use the form.