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This is a question I don’t get enough, “why mobile matters.”

Frequently, I’ll come across small businesses that have no mobile presence, or worse, a terrible mobile presence. Mobile matters, more than 70% of all clicks generated for my clients this month have been mobile or tablet. That’s 70% of clicks from mobile devices, that’s huge.

What is a mobile device?

Let’s talk briefly about what constitutes a mobile device. Any smartphone, or tablet with a full browser and capabilities of reading HTML, jQuery, AJAX and other languages that make a website have motion or display anything. So, this means any iPhone, Android, or Windows phone is capable of seeing a website on a mobile device. Secondly, nearly all people with a smartphone use it to find stores, food, browse for services etc. I certainly do.

What is mobile optimization?

Mobile optimization is making sure your website is compatible in a mobile browser. This means that the text is large enough to read, and the buttons large enough to push. In addition, ensuring that everything displays within the viewport and it renders the data fast. Yes, speed is important. Furthermore, speed is a huge factor, all the search engines want your website to have a small load and render quickly. It’s important because the number of website results that are rendered thru searches. For mobile phones, a large page load means and increased use in people’s data. So having a website not optimized for mobile is a disservice to your customers. Review this article about the 5 essential reasons you need a real website.

Misconceptions about apps

Having a mobile optimized website does not mean you have to spend an extravagant amount of money on an app. The difference between an app and a mobile website is that apps are installed to your device for a specific activity. A mobile optimized website is a version of your website that simply shows up properly on a mobile device.

Some data about mobile usage

Why Mobile Matters

This pie chart shows that of the total cost, 61% came from mobile devices, and 13% from tablets, while a desktop cost was 26%. Which means it cost 26% of the total for the 14% of desktop clicks – desktop costs more.

Why Mobile Matters

This pie chart shows that 71% of clicks were from mobile phones, and 15% from tablets. That is 86% of all clicks generating from mobile devices! This data was pulled from Google AdWords from one client for a 30 day period.

I’ve generated over 40,000 clicks for my customers last quarter, and 74.4% of those clicks were generated from a mobile device with a full browser. As of 2015 a study conducted by Pew Research indicated that 64% of American’s have a smartphone. 19% of those rely almost completely on their mobile devices to access online services. Those are the simple numbers, and they speak for themselves. I heavily dislike using statistics and studies to prove a point, but my data generated from customers Google AdWords accounts speak for themselves. ­In addition, in some trend analysis I’ve completed, I’ve found that regularly, mobile devices cost less in the PPC world than desktops.

Why mobile matters

The short and narrow of it, you need to have your website optimized for mobile. It reduces data usage for customers, makes for better search results, and enhances the user experience. Most importantly, the fact that more than 70% of all of the clicks I’ve generated this year are from mobile devices. If your website is not mobile optimized, it’s not doing anything for you, except hurting you, that’s why mobile matters.

Steven Childs

About Steven Childs

Steven is the Founder and Creative Director of D'ORSAYCREATIVE. With more than 15 years of creative and digital strategy experience, his focus is on small business enterprises and helping them reach their audience with the right message.

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